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Tired of hearing customers whine that printer ink is too expensive–and facing competition from ink-cartridge refillers–executives at Hewlett-Packard’s printing division would like to buff up the print giant’s reputation with consumers. So the company recently sent Thom Brown, who specializes in “competitive media intelligence,” on a media tour with a presentation called “Why Does Ink [...] The entire idea of refilling your own printer ink cartridges revolves around the concept of saving money. By refraining from buying a new printer ink cartridge every time you run out, you already save a significant amount of money off the retail price of a new printer ink cartridge. It can be difficult, however, to [...] When you set out to refill your own printer ink cartridges, you are essentially doing so in order to find a much cheaper way to keep your printer functioning. Once you start refilling your printer ink cartridges, you will no longer need to pay the hefty price of purchasing a new printer ink cartridge every [...] When you reuse your printer ink cartridges, you’ll be using the same casing over and over again to house the printer ink that you print with. This means that a great deal of ink is going to be passing through the unit itself and as a result, some of that ink may start to dry [...] Refilling your printer ink cartridges is a quick and simple way to maximize the usability of the printers which you use. Instead of having to unnecessarily spend exorbitant amounts of money on buying new and expensive printer ink cartridges on a regular basis, you can follow some guided instructions and refill printer ink cartridges on [...] |
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